When Apple users all over the world paid homage to a genius named Jobs, and even when he passed away, people gave this genius who made a huge change in the field of consumer electronics to the name of "artist", industrial design, a revolution in consumer goods Sexual influence has reached a point where it cannot be added.

　　 In 2012, China‘s home appliance industry fell into a severe growth slowdown. In the critical period of the transformation and upgrading of the Chinese home appliance industry, the growth of mid- and high-end products has become the consensus of various home appliance companies. The layout of various home appliance companies in the mid-to-high-end product line has also attracted much attention. Behind a series of dazzling new products, industrial design is becoming a strategic key point for the transformation and upgrading of the home appliance industry.

 

　　According to the statistics of Industry Online, the total output of household air conditioners in 2012 was 10.0496 million units, a year-on-year decrease of 8.65%; the total sales volume in 2012 was 104.797 million units, a year-on-year decrease of 3.89%. Compared with previous years where household air conditioners have been growing at an annual rate of more than 20%, 2012 is undoubtedly a cold winter in the market. Under this circumstance, Gree has made breakthroughs in the market adversity with extremely excellent results. According to the 2012 annual report released by Gree Electric, Gree Electric achieved a total operating income of 1.084 billion yuan in 2012, a year-on-year increase of 19.84%; a net profit of 7.378 billion yuan, a year-on-year increase of 40.88%.

 

Industry experts said that Gree’s unlimited pursuit of technical quality and enthusiasm in channels over the years have made Gree stand up in difficult market times, but it has achieved such excellent results in addition to the market space given by competitors. Gree has made continuous progress in the industrial design of products in recent years, stepping on the pace of market development.

 

　　According to data provided by many data companies, in 2012, when the home appliance market was generally sluggish, high-end home appliances with high design levels showed a clear growth trend against the trend.

 

Dong Mingzhu, chairman of Gree Electric, said: "Five years or six years ago, someone told me that the technical quality of Gree‘s products had nothing to say, but it was a bit conservative. We regarded this as a serious criticism. So Gree has greatly strengthened in recent years. In view of the status of industrial design in technological research and development, we can also see fresh results in the market."

 

　　 In fact, Gree‘s new products in the market in recent years have greatly improved the design level. In 2010, Gree U series air conditioners were launched. This series of products changed the traditional two-device design and changed the traditional wall-mounted box-type hanging machine to a thin design with curved edges, subverting the traditional appearance of the air-conditioning hanging machine. In the same year, Gree i series The cabinet is designed with a cylindrical design to completely break the large square structure of the air-conditioning cabinet, which not only saves area, but also beautifies the living room. While the structural design changed, Gree strengthened the details of the humanized design of the appearance, such as the graphic design of the hanging panel, the high-standard use of the shell material, and the beautification of the sound when controlling the air conditioner. On the occasion of the Canton Fair in the fall of 2012, Gree launched the Almighty King series air conditioner that combines functional breakthroughs and high-level industrial design. In addition to the U-shaped thin design, the new wind deflector design breaks the traditional air conditioning concept. .

 

　　An industry expert pointed out that a truly world-class brand must have a high-level industrial design product with a comparable status. Industrial design not only in appearance, but also in structure and function to allow consumers to appreciate the connotation and strength of the brand. Therefore, industrial design will be a beneficial weapon for Gree to continue to enhance its brand strength.